Prepress: What to draw from other industries

Education, business, industry, and even politics all call for creativity. What is creativity? Simple answer: It is a new idea, a new idea and a new understanding. In practice, creativity is cautious in creating new ideas, non-strategic, and providing more choices for comparison; for all walks of life, creativity is a new way to solve problems, it is a mystery in the new Ideas and new ways of looking at things have brought us out of old ideas in order to find better alternatives. Let us begin to think of new ideas.

Why do organizations need creativity

People are accustomed to repeating the old tune, and because of the time-shifting tendency, the traditional methods of handling are in a state of muddling. There is a sense of urgency that requires some new methods. Take broken-printers as an example. The orders they receive are forms, sequins, letterhead envelopes and so on. The prices have declined due to the generalization of information technology and reduced demand, but they still follow the traditional approach: (i) Typesetting -> (ii) From the customer to the manuscript -> (iii) The manuscript is revised -> (iv) The customer confirms -> (v) The film is sent out -> (vi) The printing plate -> (vii) The paper or paper -> (viii) Formally Printing -> (ix) Nailing -> (x) Packaging -> (xi) Delivery -> (xii) After collection, payment is completed. A deal that really feels like paying much more than income. The purpose of the creative needs of manufacturers is to feel that they can accomplish tasks in a more efficient way. If you repeat the old practice, you will only get old results. It will be difficult.

People in different positions within the organization seeking better results are the starting points for creativity. For the operators, the better may be more cost-savings, faster pick-ups, more orders, etc. For employees, the better may be more energy-efficient, easier to do, more time-saving, etc.; Quality controllers may better point to fewer opportunities to make mistakes, better quality products or services, or more environmentally friendly practices. Finally, they stand at the customer's point of view, better means cheaper products and more satisfactory services. Or faster response, such as the drawings form a creative demand.

When an organization finds a temporary and effective new way to handle its business, it will be complacent, proud of it and will not push forward, and will ignore its new problems. It will emerge every minute. Program.

In the end, how can any company plan to accomplish its tasks in the future, how to overcome difficult conditions, and how to design a blueprint for development? All of them need more new ideas in order to make decisions, assuming that the situation is normal in the future? What will happen if the situation deteriorates in the future? What will happen in the future? This requires a bit of creativity.

Creative weapon application

When there is a gap between reality and personal ideals, it is time for creativity to use it. The creative interpretation is as follows:

(a) "Think about it, there must be a better way"

An early printer received an order for a stencil printing. Its layout is as follows:

Early printing company print order layout

A total of two zinc plates, two films, two school editions, and two printings.

Later he took the initiative and changed to a rebellious version as follows:

Reflexive version

When the paper is printed on one side, simply flipping the paper over can save a piece of zinc plate, a film, a school print, and a print.

(b) "Bold Assumptions"

Scientific advancement is a "bold hypothesis, and careful demonstration." This thinking can also be applied to commerce. Taking cymbal printing as an example, a printer imagines that thirty-three cheek orders will be impositioned at the same time, and printing time is not a saving factor. Thirty-two times, the zinc plate has saved thirty-two sheets, the printing time has been reduced by thirty-two times, and the paper cutting time has been saved. The time for the fight against the film and the like are no exception.

On the other hand, it is time to be careful. Can I receive 33 film orders within a day or two? This is the scope of marketing, 32 times the cost savings, there is room for publicity funds and price promotions. Another question is whether thirty-three customers can accept the same kind of paperboard? This is a specification limitation issue. The project is now listed as follows:

(i) Price and payment form

(ii) Paper

(iii) Ink

(iv) Quantity

(v) Delivery time

(vi) Surface treatment

(vii) Delivery Details

(viii) Manuscript File Regulations and Delivery Details

The elements of these eight sales orders can be adjusted and depend on market changes. The creative business is based on the "if" point.

(c) "Reversal Thinking"

The traditional business of the printing industry is accustomed to providing delivery and credit services. A printer reverses the feasibility of the customer’s picking up the goods from its own printing house and makes instant payment. The delivery cost and processing fee are deducted from the printing price. Very attractive, as a result, a large number of customers are willing to pay cash and pick up their own goods. It not only reduces the number of processes, but also enhances the printing output plus the low price and high quality, and creates a win-win situation for the buyer and the seller.

in conclusion

The more groups of organizations, the more people are willing to focus on discussing issues, the easier it is to create new ideas, the so-called creative culture. Behind the problem is often hidden endless opportunities. Try to "think about it, there must be better ways", "bold hypothesis, be cautious", and "inverted thinking". Think about a problem. Maybe you will be the winner of the Creative Enterprise Award next year.

Source: Greater China Graphic Arts Network